Our communication and information consumption practices are constantly evolving thanks to social media. The most effective content marketers distribute their content regularly across several social media platforms.
The fact that visual content is more than 40 times more likely to be shared than all-text information is not surprising given the volume of content that is released on these channels.
The same is true with video. 65% of SMEs and large enterprises believe it to be the most engaging communication medium for their audiences, making it a crucial component of the marketing arsenal.
Are you utilizing your video assets on social media to their full potential? By 2022, online videos will account for more than 82% of all consumer internet traffic, so you should start thinking about your possibilities. Here are ten justifications for using video in social networking.
9 Reasons Why is Video Marketing so effective?
1. Grab Attention
A great tool for engaging your audience is video. It is much simpler to read and understand than a long paragraph. Everybody is guilty of mindlessly browsing through their social media accounts, and only the most fascinating content usually gets our attention. With video, you can be succinct and grab people’s attention right away.
Your ability to distill content into brief, easily digestible chunks that are long enough to hold viewers’ interest but brief enough to leave them wanting more will determine your success on social media. Before viewers have a chance to scroll away, you should include prominent signs of the video’s purpose at the outset.
2. Search Optimization
Your videos should be no different from the rest of your material in terms of search engine optimization. Making your content relevant is crucial because social media platforms are increasingly evolving into their own search engines. After all, your compelling material is already prepared.
However, how can you tell if you’ll rank high on the “popular” and “trending” lists? For your movie to appear in searches, make sure to write intriguing headers and descriptions and supplement them with pertinent hashtags.
Twitter provides in-depth information for each hashtag, outlining important demographics and giving you a solid foundation from which to plan your search engine optimization. Make sure to add tags to improve search results on Facebook and YouTube.
3. Drive Conversions
You should always have a goal in mind for your video, regardless of the social media platform you use to post on. Whether you’re generating traffic to your website, making a purchase, or sharing your video, this often entails user action.
Your viewers’ virtual handshake is your call to action. They have shown interest if they have watched a video all the way through. The next step is to provide them with instructions on how to proceed.
This could be as simple as telling them to “come here to learn more.” It’s important to sweat your assets and drive conversions even if you have appealing material.
4. Unique Messaging
You can only talk about one thing at a time in a chat, which is comparable to posting a video on social media. Otherwise, your audience will become uninterested very quickly.
Your video should be delivering a story that leaves viewers wanting more while keeping your call to action in mind. You might want to think about deleting something from the video if it doesn’t directly support the call to action.
Many of your major video assets can be repurposed to highlight particular points. If the item is created effectively, it can last for several months and provide you with interesting information for the foreseeable future.
5. Make The Most Of Trending Topics
It’s crucial to provide your audience with pertinent content. Your brand will have a voice thanks to video, and you’ll be able to react rapidly to news events, consumer trends, and any other pertinent information that goes viral.
Some of the cleverest marketers use these real-time strategies to join in on social conversations. Numerous well-liked hashtags are also used frequently and cross a variety of customer categories (e.g., #WednesdayWisdom).
Linking your video to the hottest trends will help you as a company create campaigns that ignite discussion.
6. Share Breaking News
According to a Hootsuite survey, almost half of American adults engage with brands on at least one social media platform. Because of this, using social media channels to deliver your biggest news in video form is a terrific idea.
Utilizing videos on social media may help to clarify ideas and offer intriguing insights into your brand that might otherwise be quite challenging to convey. The benefit of breaking your information is that you may continue the momentum when you share your news, increasing the impact.
7. Brand Exposure
Logos are essential for establishing a link between a business and its customers, and films are no exception. After all, you want to make sure that your brand receives the best possible exposure.
In order to assure immediate brand recognition, provide social media campaigns with associative significance, and gradually develop corporate identity and trust, you must watermark your films with your logo.
8. Personify Your Business
Videos are a terrific method to increase the transparency of your brand by allowing your customers to see the people and procedures that go into running it.
If you can humanize what you do, it’s a terrific example of the business—after all, people conduct business with people. Behind-the-scenes movies show how you operate and familiarise viewers with the faces behind your business, highlighting the benefits of working with you.
If you continue to post mainly business-related material, your followers may stop engaging with you if it is not interesting, diverse, or humanized enough.
9. Track Engagement
It’s critical to keep an eye on the development of your film to determine what works and, more crucially, what doesn’t. Whether the films you’ve published are part of paid campaigns or organic uploads, their success should support your future efforts in video marketing.
The majority of social networking platforms provide built-in analytics. While views and shares are a good indication of how well-liked your videos are, you need also pay close attention to click-throughs to ensure that your desired call to action is made clear.